KILT

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ACURAJERRY SEINFELD TAKES ON CAR ADVERTISING

KILT completed an eight spot campaign for Acura and the web based TV show, Jerry Seinfeld’s Comedians In Cars Getting Coffee. The campaign of spots were shot against process with a small foreground set element. KILT then designed and created the backgrounds for each of the spots.


The art direction of the spots were an homage to the early 1960’s car ad. The obvious artifice of the ads was part of the charm. The integration of the backgrounds was more about the humor of the scene rather than the finding the true integration of reality.

THE VOICE SEASON 5REUNITED

KILT REUNITES ORIGINAL JUDGE PANEL FOR THE VOICE SEASON 5

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Kilt News

FDA Focuses on Teen Smoking

02/05/2014

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KILT Aids the FDA

02/05/2014

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Acura

Jerry Seinfeld Redefines Car Advertising

01/20/2014

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The VOICE

KILT Makes it Big for NBC

09/03/2013

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Call of Duty wins 2013 Grand Effie

72andSunny Win North American Grand Effie

09/03/2013

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KILT Does it for Walgreens

GSD&M Bows First Work for Walgreens

10/22/2012

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Eric Joyner Exhibit

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KILT Goes back to the Future

Jerry Seinfeld Redefines Car Ads with his Homage to 1960 Automotive Advertising

KILT STUDIOS with Pony Show Entertainment recently completed an eight spot campaign for Acura and Jerry Seinfeld’s web based program, Comedians In Cars Getting Coffee. The adverts were directed by Barry Sonenfeld of the Men In Black fame. The commercials were an homage to the early 1960’s car ad with it’s obvious artifice in selling the car. The campaign of spots launched in early January on the web based program.


Acura sponsors Comedians In Cars Getting Coffee. The agency of record for Acura, Mullen, was very much involved, but the campaign was penned by the writing on the show. The ads are creatively different than the rest of the campaigns and were specifically designed for the tongue and cheek nature of the show.


KILT was responsible for designing and implementing the backgrounds for the campaign. Each of the spots was shot on stage against green screen. KILT then composited the scene once the look was approved.


“The difficult part of the art direction …

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Call of Duty is Grand Effie Winner

"The Vet and the N00b" and 72andSunny Take Home 2013 North American Grand Effie

New York, NY - Call of Duty Modern Warfare 3 advert, “The Vet and the N00b” and 72andSunny have won the 2013 North American Effie Award. The spot launched in late in 2011 and early 2012 was directed by Peter Berg with Pony Show Entertainment with the post handled by KILT Studios. The “Vet and the N00b” promoted the Call of Duty brand to a billion dollars in sales in just 16 days shattering previous campaigns.


The Effie’s recognizes the architects of the most effective marketing …

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The Team

The people behind the scenes, for more information >

ABOUT US | KILT is space for filmmakers. We use post production toolsets to exploit digital technology in innovative and inventive ways. There is a not a machine or software package we have not broken. We push to find its weaknesses and strengths. And then we utilize it in ways not thought of before to solve our creative challenge. Our experience allows us to create and manage projects at a very high level. We manage projects not based on dogma. We try and strip down the challenges to its simplest, streamlined base. Uncomplicate the process and make it transparent. So that as the project moves forward client and vendor are now partners in the venture and are excited about what lies ahead.

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Sales

West Coast and Texas Sales - Lisa Gimenez   lisa@manifestcreative.tv   (619) 838.8868



Partners

Matthew McManus | Partner and Executive Producer

Andrew MacDonald | Partner, Creative Director and VFX Supervisor

Andy Mac



Location

9336 West Washington Blvd. Bungalow H, Culver City CA 90232

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Fax. 310 202 5501



 

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DIRECTIONS

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KILT STUDIOS: 9336 WEST WASHINGTON BLVD  |  BUNGALOW H

CULVER CITY CA 90232

Directions from Westside:

Take the 10 Freeway Eastbound to the Robertson Blvd Exit.

Go straight through the light off the exit.

At the next light, Washington Blvd., take a right.

At the next light, take a left on Ince Ave.

Take the first right into Gate 2.

Directions from Eastside:

Take the 10 Freeway Westbound to the Fairfax Exit.

Take a left off the exit on to Washington Blvd.

Continue straight on Washington to Ince Ave.

Take a left on Ince.

Take the first right into Gate 2.

Directions from Hollywood:

Take Fairfax, La Cienega or La Brea South to Venice Blvd.

Take a right on Venice Blvd.

Continue westbound on Venice Blvd to Robertson Blvd.

Take a left on Robertson Blvd.

Take a right at the first light, Washington Blvd.

At the next light, take a left on Ince Ave.

Take the first right into Gate 2.

Directions from The South Bay:

Take the 405 northbound to La Cienega Exit.

Take La Cienega straight over Baldwin Hills.

Continue on La Cienega to Jefferson Blvd.

Take a left on Jefferson Blvd.

Go straight at Y split onto National Blvd.

Continue on National to Washington Blvd.

Take a left on Washington Blvd.

At the second light, take a left on Ince Ave.

Take the first right into Gate 2.

 
 

 

 

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Kilt Nails It

for Boost and iNSPIRE!

CULVER CITY, CA, August 3, 2011 –  Boutique post-production studio KILT Studios completes BOOST Mobile campaign with iNSPRIRE! and Man of Fire with Bop Bag. The spot, directed by Francisco Pugliese of D’Avant Garde Media, shows a boxer in the shape of a punching bag being trounced by his sparring partner. The powerful visual metaphor illustrates how with other mobile carriers, customers are abused, but with BOOST Mobile the customer – or boxer in this case –is freed and is in control of his mobile universe.The narrative of the spot is very strong  with the boxer confined to the shape of a punching bag capturing the viewer’s imagination. As the commercial progresses, the punching bag transitions to a human as arm pop out of either side of the bag and the  had and neck shrink down. The rest of the body transitions in a final sequence, and our boxer begins to fight back now empowered by Boost Mobile.


The boxer/punching bag was created in CG. The texture of the bag took on human qualities pushed into cylinder form. The actor shot against process screen reacted as if he as being hit, while  the sparring partner on set hit an actual bag to ensure that there was the proper resistance and timing to an actual punching bag. The bag was removed digitally and replaced by the CG bag.


The resulting image shows the CG bag reacting realistically to the hits of the sparring partner. “The humor really came across when the actors’ eyes crossed upon being hit,” said KILT’s Creative Director, Andy Mac. “The interplay of the actor’s performance with the action of the bag gave the story life.”


Much of the success of the spot was due to the preparation before the shoot. “We wanted to be sure the elements really matched to what our eventual art direction would be,” explained Executive Producer, Matthew McManus. “A lot of time was spent talking with the director and the agency to ensure that everyone was on the same page. That kind of dialogue prior to the shoot makes things a lot easier on the post side.”


The arms of the bag prior to the boxer becoming human were also created in CG. The motion of the bag determined the animation of the arms. “To try and use an element from live action would have never worked. The edit and animation would have had to been locked prior to shooting the shoot. So we would know what angles we needed to match to, and that just was not possible. You always want flexibility later on in the process” said Andy Mac.


For the final transition moment, KILT had to match the live action element from 3D. “It was no easy task,” said Andy Mac, “We had to not only match the position of the live action basically roto animating, but art direct the transitional elements. The transition was meant to have seamless aspects to it while still very clearly on screen see the transition from bag to human.”


KILT Studios is a boutique post-production studio in the heart of Culver City. KILT specializes in devising creative solutions for all forms of content. For a reel or more information, contact Matthew McManus at (310) 202-5500 or matthew@kiltstudios.com.

 
 

THE TEAM

OFFICE LINE. 310-202-5500


Andy Mac

Partner, Creative Director and Visual Effects Supervisor

Creative Director/Flame Artist/Partner – Andrew MacDonald


MacDonald served as creative director at METHOD/RIOT and previously at CreoCollective. He has built his reputation and staff around the idea of artistic excellence and innovation. His background also includes service at Digital Domain as a senior visual effects supervisor. Collaborating with the top filmmakers in advertising, MacDonald was instrumental in the creation of classic spots for Pepsi, Coca-Cola, Isuzu, MCI and many other advertisers. His work was recognized by numerous awards including four Clios, a Bronze Lion at Cannes and several AICP Awards for excellence.

Born in England, MacDonald earned his Bachelor of Arts degree from Coventry Polytechnic. He began his career as a post production artist, working through such London post production companies as Rushes, The Mill and Moving Picture Company. He went on to found several companies of his own, spanning a diverse range of creative and technical services. One of them, Hughes MacDonald, was the first independent visual effects firm in London.


Awards


BOOST Mobile “Overlooked” – Addy VFX GOLD Dallas – 2012

BOOST Mobile “Bop Bag” – Addy Best in Show Bronze Dallas - 2012

MGM Grand ‘Illusion’ - Shoot Magazine Top Ten VFX Ads – Fall 2008

Hyundi “World on Its Head” – Shoot Magazine Spot of the Week – June 2007

Patanol - Best of TV in Archive Magazine 2005

Coca Cola "Jitterbug" - Clio Award May 1999 - Computer Animation Gold

Pepsi "Goose" - Cannes International Advertising Festival June 1998 Bronze Lion

Isuzu "Giant" - AICP Awards June 1998 Short List Nominations

Pepsi "Goose"

Pepsi "Goose" - The Clio awards May 1998 - Visual Effects Gold, Computer Animation Silver Pepsi "Goose"

Isuzu “Giant” - The Clio awards May 1998 - Visual Effects Bronze

Toyota "Solero" - The Golden lemon Awards 1997 Golden Lemon Visual effects

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THE TEAM

OFFICE LINE. 310-202-5500

IM: MMCMANUS

Matthew McManus

Partner & Executive Producer


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The information contained in this website is for general information purposes only. The information is provided by KILT Studios and while we endeavor to keep the information up to date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability or availability with respect to the website or the information, products, services, or related graphics contained on the website for any purpose. Any reliance you place on such information is therefore strictly at your own risk.


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