KILT completed an eight spot campaign for Acura and the web based TV show, Jerry Seinfeld’s Comedians In Cars Getting Coffee. The campaign of spots were shot against process with a small foreground set element. KILT then designed and created the backgrounds for each of the spots.
The art direction of the spots were an homage to the early 1960’s car ad. The obvious artifice of the ads was part of the charm. The integration of the backgrounds was more about the humor of the scene rather than the finding the true integration of reality.