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ACURAJERRY SEINFELD TAKES ON CAR ADVERTISING

KILT completed an eight spot campaign for Acura and the web based TV show, Jerry Seinfeld’s Comedians In Cars Getting Coffee. The campaign of spots were shot against process with a small foreground set element. KILT then designed and created the backgrounds for each of the spots.


The art direction of the spots were an homage to the early 1960’s car ad. The obvious artifice of the ads was part of the charm. The integration of the backgrounds was more about the humor of the scene rather than the finding the true integration of reality.

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Acura

Jerry Seinfeld Redefines Car Advertising

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KILT Goes back to the Future

Jerry Seinfeld Redefines Car Ads with his Homage to 1960 Automotive Advertising

KILT STUDIOS with Pony Show Entertainment recently completed an eight spot campaign for Acura and Jerry Seinfeld’s web based program, Comedians In Cars Getting Coffee. The adverts were directed by Barry Sonenfeld of the Men In Black fame. The commercials were an homage to the early 1960’s car ad with it’s obvious artifice in selling the car. The campaign of spots launched in early January on the web based program.


Acura sponsors Comedians In Cars Getting Coffee. The agency of record for Acura, Mullen, was very much involved, but the campaign was penned by the writing on the show. The ads are creatively different than the rest of the campaigns and were specifically designed for the tongue and cheek nature of the show.


KILT was responsible for designing and implementing the backgrounds for the campaign. Each of the spots was shot on stage against green screen. KILT then composited the scene once the look was approved.


“The difficult part of the art direction …

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Call of Duty is Grand Effie Winner

"The Vet and the N00b" and 72andSunny Take Home 2013 North American Grand Effie

New York, NY - Call of Duty Modern Warfare 3 advert, “The Vet and the N00b” and 72andSunny have won the 2013 North American Effie Award. The spot launched in late in 2011 and early 2012 was directed by Peter Berg with Pony Show Entertainment with the post handled by KILT Studios. The “Vet and the N00b” promoted the Call of Duty brand to a billion dollars in sales in just 16 days shattering previous campaigns.


The Effie’s recognizes the architects of the most effective marketing …

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The Team

The people behind the scenes, for more information >

ABOUT US | KILT is space for filmmakers. We use post production toolsets to exploit digital technology in innovative and inventive ways. There is a not a machine or software package we have not broken. We push to find its weaknesses and strengths. And then we utilize it in ways not thought of before to solve our creative challenge. Our experience allows us to create and manage projects at a very high level. We manage projects not based on dogma. We try and strip down the challenges to its simplest, streamlined base. Uncomplicate the process and make it transparent. So that as the project moves forward client and vendor are now partners in the venture and are excited about what lies ahead.

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West Coast and Texas Sales - Lisa Gimenez   lisa@manifestcreative.tv   (619) 838.8868



Partners

Matthew McManus | Partner and Executive Producer

Andrew MacDonald | Partner, Creative Director and VFX Supervisor

Andy Mac



Location

9336 West Washington Blvd. Bungalow H, Culver City CA 90232

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July 18, 2013

Time to Stop

MyOp | Matthew McManus

KILT recently traveled to Yosemite National Park to shoot backgrounds for a promo commercial for an upcoming television premiere. The background shoot was part of our solution to the project - how to create realistic backgrounds in 3D given a limited timeframe - we start with reality. I had been to the Park before though it had been years. The opportunity to go was very exciting.


As I can only speak for myself, I forget sometimes what a treat it is to live in California. A short 5 hour drive on the backside of the Sierra Mountain Range and we are on the edge of Yosemite National Park. Though the valley floor is canonized in the mythology of the American West with the photographs of Ansel Adams, the park holds so much more. The north side of the park has sweeping meadows, starkly, large rock formations and the reason we went, hidden lakes of pristine water and unspeakable beauty.


Our time there was short. Just a full day to get what we needed. But in that day we found ourselves truck in awe in what we had experienced. In my mind, it is not necessarily remarkable that the scene exists as there are beautiful places all over the world, but that the scene still is able to exist. That the landscape is not dotted with homes, overtaken by sponsorships (The Target Tuolumne Meadows) and ruined by our own indifference. In our daily lives we have have homes propped on hillsides. Our museums and art can exist only with the aid of large corporations. Our streets are filled with changing ads vying for our attention.


There is something to be said that a landscape so striking, such a part of our heritage as a nation, can exist with little interference, hinderance. To simply sit and watch, not record, not post, and see the magnificence of our world is wonderful opportunity and one that we should not take for granted. As our world is filled every sort of interruption, I was fortunate to have the time, though short, to remember to stop.

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DIRECTIONS

Kilt Directions_Download

KILT STUDIOS: 9336 WEST WASHINGTON BLVD  |  BUNGALOW H

CULVER CITY CA 90232

Directions from Westside:

Take the 10 Freeway Eastbound to the Robertson Blvd Exit.

Go straight through the light off the exit.

At the next light, Washington Blvd., take a right.

At the next light, take a left on Ince Ave.

Take the first right into Gate 2.

Directions from Eastside:

Take the 10 Freeway Westbound to the Fairfax Exit.

Take a left off the exit on to Washington Blvd.

Continue straight on Washington to Ince Ave.

Take a left on Ince.

Take the first right into Gate 2.

Directions from Hollywood:

Take Fairfax, La Cienega or La Brea South to Venice Blvd.

Take a right on Venice Blvd.

Continue westbound on Venice Blvd to Robertson Blvd.

Take a left on Robertson Blvd.

Take a right at the first light, Washington Blvd.

At the next light, take a left on Ince Ave.

Take the first right into Gate 2.

Directions from The South Bay:

Take the 405 northbound to La Cienega Exit.

Take La Cienega straight over Baldwin Hills.

Continue on La Cienega to Jefferson Blvd.

Take a left on Jefferson Blvd.

Go straight at Y split onto National Blvd.

Continue on National to Washington Blvd.

Take a left on Washington Blvd.

At the second light, take a left on Ince Ave.

Take the first right into Gate 2.

 
 

 

 

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CLIENT

 

DIRECTOR

 

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THE TEAM

OFFICE LINE. 310-202-5500


Andy Mac

Partner, Creative Director and Visual Effects Supervisor

Creative Director/Flame Artist/Partner – Andrew MacDonald


MacDonald served as creative director at METHOD/RIOT and previously at CreoCollective. He has built his reputation and staff around the idea of artistic excellence and innovation. His background also includes service at Digital Domain as a senior visual effects supervisor. Collaborating with the top filmmakers in advertising, MacDonald was instrumental in the creation of classic spots for Pepsi, Coca-Cola, Isuzu, MCI and many other advertisers. His work was recognized by numerous awards including four Clios, a Bronze Lion at Cannes and several AICP Awards for excellence.

Born in England, MacDonald earned his Bachelor of Arts degree from Coventry Polytechnic. He began his career as a post production artist, working through such London post production companies as Rushes, The Mill and Moving Picture Company. He went on to found several companies of his own, spanning a diverse range of creative and technical services. One of them, Hughes MacDonald, was the first independent visual effects firm in London.


Awards


BOOST Mobile “Overlooked” – Addy VFX GOLD Dallas – 2012

BOOST Mobile “Bop Bag” – Addy Best in Show Bronze Dallas - 2012

MGM Grand ‘Illusion’ - Shoot Magazine Top Ten VFX Ads – Fall 2008

Hyundi “World on Its Head” – Shoot Magazine Spot of the Week – June 2007

Patanol - Best of TV in Archive Magazine 2005

Coca Cola "Jitterbug" - Clio Award May 1999 - Computer Animation Gold

Pepsi "Goose" - Cannes International Advertising Festival June 1998 Bronze Lion

Isuzu "Giant" - AICP Awards June 1998 Short List Nominations

Pepsi "Goose"

Pepsi "Goose" - The Clio awards May 1998 - Visual Effects Gold, Computer Animation Silver Pepsi "Goose"

Isuzu “Giant” - The Clio awards May 1998 - Visual Effects Bronze

Toyota "Solero" - The Golden lemon Awards 1997 Golden Lemon Visual effects

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THE TEAM

OFFICE LINE. 310-202-5500

IM: MMCMANUS

Matthew McManus

Partner & Executive Producer


all about Matthew and more...

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